Before you build to a higher standard, you need to set a few.

iPhone 5 set a precedent. Apple engineers and designers managed to compress first-of-their-kind technologies inside a space that?s a mere 7.6 millimeters thin and 112 grams light. A feat like that required designing or redesigning multiple components. And it resulted in an incredibly thin, impressively light, extraordinarily powerful smartphone. After coming so far with iPhone 5, it was a perfect place to start with iPhone 5s. And while the engineering challenge was significant, we succeeded in adding more to it without making iPhone 5s bigger or heavier.

• Depth 7.6 (mm)
• Weight 112 (g)

Noticeably faster performance and graphics that feel more true to life. That?s the perennial goal when creating a new mobile chip. But performance shouldn?t come at the expense of efficiency. Poor battery life for the sake of speed is never an option with iPhone. Which is why we engineered an all-new chip and an all-new coprocessor for iPhone 5s: A7 and M7.

The A7 chip is designed around 64-bit architecture ? a first for any smartphone. The move to 64-bit has been years in the making. But we did it because we wanted to put desktop-class processing power in the palm of people?s hands. Just imagining what people will do with that made the decision to invest in it an easy one. The A7 chip gives iPhone 5s the power it needs for all the capabilities it now possesses. It?s up to 2x faster than the previous generation in both CPU and graphics performance. It has an all-new image signal processor. And it supports OpenGL ES 3.0, enabling visual effects previously possible only on computers and gaming consoles. Yet with all these performance enhancements, A7 is still energy efficient.

The new M7 coprocessor is designed to make iPhone 5s even more efficient. It offloads work from the A7 chip by collecting motion data from the accelerometer, gyroscope, and compass. Apps can then use this data without constantly engaging the A7 chip. Because M7 is engineered for this specific task, it uses significantly less power than A7 would require. So again, battery life is spared.

• Up to 40X faster CPU than the original iPhone
• Up to 56X faster GPU than the original iPhone

When you can?t be there in person, you can at least be there onscreen. Share some good news with your best friend or say ?good night? to a traveling loved one with a FaceTime video call. The all-new FaceTime HD camera on iPhone 5s features larger pixels and an improved backside illumination sensor, so your smile lights up the room in almost any light. And because you can make audio-only FaceTime calls in iOS 7, your t?te-?-t?te doesn?t have to be face-to-face.

You recognize just how indispensable a smartphone camera is when it achieves certain things. It shoots consistently great photos all the time, anytime. It?s full featured without being complicated. And it?s packaged in a device that?s slim and light enough to always be with you. The iSight camera does all those things remarkably well. So well, in fact, it?s become the world?s most popular camera. But while people love using it, we weren?t satisfied. And as we considered enhancing it, we knew we could go one of two ways: Simply add more megapixels for the sake of marketing a bigger number. Or keep the megapixel count at 8 but add a larger, state-of-the-art sensor.

A larger sensor allows the individual pixels to get larger. And larger pixels, not more pixels, mean a better picture. So iPhone 5s has an all-new 8MP sensor. One that?s 15 percent larger than before, with pixels measuring 1.5 microns. We also increased the aperture to ?/2.2. All that adds up to 33 percent greater light sensitivity. That?s significant, because more light gives you better, brighter images with even more accurate colors. And the new True Tone flash intelligently figures out exactly how much light your shot needs. Why did we add all these features to an already amazing camera? Because it?s much more efficient to teach iPhone to take great photos than it is to teach millions of people to be expert photographers.

• 15% Larger Image Sensor
• f / 22 Larger Aperture
• 33% Increase in Light Sensitivity

iPhone 5s features advanced technologies custom designed for the iSight camera?s hardware and software. So anyone anywhere can take an amazing photo at any time. It simply makes more sense to teach iPhone how to take a great picture rather than teach people how to be expert photographers. Here are just some of the capabilities of the new iSight camera.



Larger sensor. Larger pixels. Larger aperture.

Light is a key factor in getting a great photo. The new iSight has a 15 percent larger sensor. Bigger pixels, measuring 1.5 microns. And an aperture of ?/2.2. All of which let in more light.

Continuous burst mode.

Burst mode lets you capture multiple shots of the action by snapping 10 photos per second. And real-time analysis suggests individual shots or a sequence of photos that you might like best.

True Tone flash.

A white LED and an amber LED work with intelligent software algorithms to adjust the flash intensity and color temperature, using over 1000 unique combinations to light your subject perfectly.

Auto image stabilization.

Auto image stabilization kicks in when you need it to help reduce noise and motion from shaky hands or moving subjects.

Slow-motion video.

Shoot video at 120 frames per second at 720p and play back any section at quarter speed for a dramatic effect. Then share it with friends for mass appeal.

Live video zoom.

Live video zoom lets you get up close with just a pinch. You can zoom in ? up to 3x ? on whatever you?re recording while you?re recording.

Square photos.

Shoot in square mode, and the iSight camera automatically frames and crops your shot to a square format ? perfect for sharing on Instagram, Twitter, Facebook, wherever.

Panorama photos.

Take a piece ? a rather big piece ? of a gorgeous skyline with you. Pano mode lets you capture epic panorama photos with dynamic auto exposure that adjusts as you take the shot.

Photo filters.

Apply filters to your still and square photos. Pick a filter and see the effect before you shoot. Or add it later. If you change your mind and decide no filter is the best filter, simply remove it.






The very first iPhone introduced the world to the idea of touch as the most natural way to interact with a smartphone. Touch to hear a song. Touch to browse the web. Touch to take a picture. All of it began with something perfectly simple: your finger. And now we?ve taken touch to the next logical place with Touch ID, the fingerprint identity sensor. Your fingerprint is the perfect password. You always have it with you. And no one can ever guess what it is. But beyond that, it just made sense to us that your phone should recognize you. It should learn you. Not require you to memorize and enter passwords in order to use it. We also knew the right place to locate the sensor was where you naturally touch your iPhone ? on the Home button. But how could we fit all the technology that sensors require in such a small space?

That required a team of biometric experts and hardware engineers to rethink how sensor technology works and redesign the iconic Home button. Made from laser-cut sapphire crystal, the surface of the button directs the image of your finger to a capacitive touch sensor, which reads beneath the outer layers of your skin to get a detailed print. Surrounding the button is a stainless steel ring that detects your finger, wakes the sensor, and improves the signal-to-noise ratio. Software then reads the ridges of your print and finds the match to unlock your phone. It?s all highly advanced technology that simply disappears as you use it. So you don?t notice anything. Except how unlocking your iPhone is suddenly so effortless.

Ultra Fast LTE Wireless. More LTE coverage then ever before.



iPhone 5s has up to 13 LTE bands. That?s more than any other single model of smartphone. Which means even more iPhone users can experience fast download and upload speeds in more places around the world. Meanwhile, the number of LTE carriers supported by iPhone worldwide continues to grow. So when you?re traveling, you can take advantage of ultrafast LTE networks in more places.




There?s fast. And then there?s A7 fast. The new A7 chip gives you CPU and graphics performance up to 2x faster than the A6 chip. Even more impressive, A7 makes iPhone 5s the first 64-bit smartphone in the world ? that?s desktop-class architecture in a superslim phone. And because iOS 7 was built specifically for 64-bit, it?s uniquely designed to take advantage of the A7 chip.


One of the best things about an iPhone is everything you can do with it.



Check in for your flight. Make a movie in minutes from your home videos. Set your alarm so you can catch the sunrise. With lots of great Apple-designed apps built in, and more you can download free from the App Store, you?ll run out of daylight before you run out of things to do with your iPhone.







The 8MP iSight camera lets you take beautiful photos, even in low light. Create epic panorama images. Shoot in square format. And apply eight live filters.





Swipe through images grouped automatically into Moments and Collections, or view them as a slideshow. Post pictures to Facebook. And share specific shots with a group of friends using iCloud Photo Sharing.




Build an iTunes library full of your favorite songs, artists, and albums. Create custom playlists. Tap Shuffle to mix things up, or let Siri choose the order. Stream music from more than 250 DJ-curated and genre-focused stations with iTunes Radio.




This is browsing at its most beautiful. Pages look crisp and sharp, and they load almost instantly. Tap the Reader icon to read web articles without ads or distractions. And view items on your Reading List on any device ? even when you?re offline.




Incredibly sharp graphics and text, even when you zoom in. Spoken turn?by?turn directions. Real?time traffic conditions. And photo?realistic, interactive 3D views with Flyover mode. The Maps app is a destination unto itself.




Say what you want to know (?Who does San Francisco play on Sunday??) and Siri provides the answer. Say what you want to do (?Find me a table for two at Seven Hills tomorrow around 7 pm?) and Siri makes it happen. Say it in any of eight languages and Siri understands.2




Dial with a single tap ? or ask Siri to do it for you. Instantly reply to a call with a text message. Activate Do Not Disturb. And check messages in any order you want with Visual Voicemail.




With FaceTime you can make video ? or audio?only ? calls over Wi?Fi or cellular to an iPhone, iPad, iPod touch, or Mac. Use the FaceTime camera in front for chatting. Then switch to the iSight camera on the back to share the view from your end.




Send free messages to anyone on an iPhone, iPad, iPod touch, or Mac. Attach some photos or a video. Share locations and links. Or forward a contact. You can send to one person at a time or to an entire group at once.




Send, receive, and reply across all your accounts. Flick to scan your inbox, and tap to open attachments. Keep track of email conversations by thread. Turn iPhone from portrait to landscape to change your view. Everything is razor sharp and easy to read on the Retina display.




The world is your arcade with Game Center. Challenge your friends or take on an opponent six time zones away. When you?re done dominating, check the leaderboards for scores and achievements.




Boarding a flight? Walking into a movie? Redeeming a gift card? Just scan your iPhone. Passbook stores boarding passes, tickets, coupons, and more ? and automatically displays them on your Lock screen exactly when and where you need them.




It?s everything you love about viewing, editing, and sharing photos ? with the power and simplicity of Multi-Touch. You can quickly organize and compare photos. Brush adjustments onto an image with your finger. Apply professional-quality effects in a single tap. And create beautiful photo books, prints, slideshows, and web journals to share with family and friends.



Quickly and easily turn your home videos into beautiful HD movies and Hollywood-style trailers with stunning graphics and cinematic soundtracks. Tap Share to have your instant world premiere on YouTube, Facebook, or Vimeo. And with the new iMovie Theater, screen them all on your iPhone, iPad, iPod touch, Mac ? even on your HDTV via Apple TV. It's like having your own personal theater, everywhere you go.



Touch Instruments and Smart Instruments make it surprisingly easy and fun to create music on your iPhone. You can also record other music apps into GarageBand or capture live audio with the built-in mic. Record, edit, and mix up to 32 tracks, then share them ? across the room or across the globe. GarageBand on your iPhone is a music production studio that goes wherever you do.



The advanced writing, editing, and design tools in Pages allow you to produce great-looking documents, newsletters, reports, and more. Choose a custom template. Add dynamic tables and charts. Then easily share your documents with colleagues and friends.




The days of the boring spreadsheet are over. Numbers comes with over 30 Apple?designed templates to work with. Sophisticated yet easy?to?create formulas. And intuitive tools that allow you to be more creative with your data than ever before.




Enhance the drama of any presentation with powerful graphics tools that turn each slide into a showstopper. Start with one of 30 Apple-designed themes. Add photos, interactive charts, and cinematic transitions. And use AirPlay to wirelessly present on an HDTV right from your iPhone.




With millions of songs and thousands of TV shows and HD movies, it?s easy to find your favorites ? and discover new ones ? when you shop the iTunes Store. With iCloud, you can access everything you buy on all your devices.




The App Store has over 1 million apps ? many of them free ? to help you do just about anything you can imagine.6 Browse Featured apps or categories like Music, Education, Kids, and more. Or tap Near Me for app recommendations based on your current location.




Download and read everything from classics to the latest page-turners. Add bookmarks and notes. Adjust the font size and background color for easier reading. And with iCloud, you can start reading a book on your iPhone and pick up right where you left off on your iPad, iPod touch, or Mac.




Use the Contacts app to store names, numbers, email addresses, Twitter handles, and more. The profile information of all your Facebook friends is integrated into Contacts, too, so whenever they make a change, you automatically stay up to date.